Measurement, attribution and analytics
Today’s edition
This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum.
Test whether honest expectations and money-back guarantees build trust in health marketing, then judge results beyond the first conversion.
AppLovin seeks court order against Unity claiming improper collection of data generated through its business.
Google Merchant Center now supports a 'mileage_allowance' sub-attribute for German vehicle listings, letting merchants specify lease or financing mileage limits directly in their feed.
Google AI Mode is showing more blog carousels than before, giving websites that publish articles regularly another way to earn visibility inside AI Mode answers.
Move beyond optimizing individual images by connecting visual assets to authoritative entity data and keeping those signals consistent.
From account selection and actionable signals to AI-powered workflows, these plays show how ABM teams can make sales alignment an operating discipline.