Measurement, attribution and analytics
Section
21 stories from the past week in Ad Tech, from Clicktag.
If an AI agent can turn an advertiser’s RFP into a proposal in minutes, what’s left for a publisher’s ad sales team to do? A lot more selling, said Mark Howard, TIME’s chief operating officer. In the recent past, when an RFP would come in from a potential…
Allison Ellsworth is billing Jetty as the first hydration drink “for the normal human"
CNBC announced executive moves affecting dayside and news gathering operations.
Why the midterms may not spell doom for ad tech consolidation. Plus, how sports leagues are putting ad revenue before player safety.
Amazon’s shopping agent now takes orders by text message and the thread where those orders get placed will carry ads.
Agentic media buying is the No. 1 topic du jour in ad tech discussion circles. But how does agentic buying even work when it comes to buying TV and streaming ads? And how does that workflow differ from programmatic? The startup Swivel aims to address those…
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
Instagram wants to pull long-form creators away from YouTube, but is it offering enough? Experts weigh in on the platform's pivot.
Improve lead quality by teaching ad platforms which conversions become qualified opportunities and revenue.
Imagine you’re shopping for laundry detergent. You click to buy your preferred brand, but when your order is fulfilled, the product is out of stock. What do you do? Recent DoorDash data shows that shoppers in this scenario buy a competing brand nearly 12% of…
Ad blocking doesn’t just prevent publishers from earning revenue; it also creates blind spots in their audience analytics that can affect everything from monetization strategy to editorial coverage. Gamers are very likely to use ad blockers, which has led to…
How a hacker cost Binance $6 billion; The NYT sees a slowdown in its (sizable) ad revenue growth; and opting out of smart TV tracking doesn't always work.
OpenAI has ambitious ad revenue targets, which depend on advertiser demand, measurement and monetisation.
Agencies and marketers now frequently use AI tools to create media and creative briefs. But the practice could be a canary in the coalmine for AI overuse in advertising.
There is a powerful undercurrent of disaffection and outright anger from the American populace toward US sporting institutions right now. But this isn’t just about logos cluttering the playing field. Sports leagues and teams are making decisions that…
Running a local business is already a full-time job. Becoming an expert in every advertising platform shouldn’t become a second one. So will DoorDash’s $17 billion acquisition of Instacart make local retailers’ jobs any easier? It can, if the combined company…
DoorDash and Instacart are joining forces. Now advertisers want to know what happens to costs, data and measurement.
Digital Culture Group aims to stop ineffective or offensive ads before they ever go live by preemptively determining what will resonate with – or push away – an audience.
How long will OpenAI allow third-party ad serving?; celebrities keep signing on to promote prediction markets; and why ad buyers are scrutinizing their Google search budgets.
At DMBS, agency leaders explained why retail media offers new opportunities to harness closed-loop measurement in a way that benefits both upper- and lower-funnel marketing efforts.
Google's Q3 earnings reveal AI Mode’s impact on search advertising growth, plus ongoing diminishing returns from ad tech.
