Measurement, attribution and analytics
Google is moving on two fronts: working up the U.K’s Competition and Markets Authority-mandated search opt-out publishers have long sought, while enhancing AI Overviews in ways that could make opting out less appealing.
The agentic skeptics have the better argument right now. Anthony Katsur, who runs IAB Tech Lab, expects “several false starts” and years of experimentation and alignment across platforms, agencies and publishers. Razorfish called the mood around agentic AI…
Advertisers now demand creator metrics like cost per lead and conversions, not follower counts.
Google Search is missing its dedicated AI Mode tab in private browsing. The homepage search box also lacks its usual AI Mode button.
Google is showing a “Chat with” option in business search results, allowing users to contact businesses directly through Google Messages using a dedicated Message button.
Compliance pressure is real, but privacy controls can power better personalization. At the November MarTech Conference, we discussed turning opt-ins into your best first-party data asset.
Allison Ellsworth is billing Jetty as the first hydration drink “for the normal human"
