Measurement, attribution and analytics
Section
5 stories from the past week in Analytics & Data, from Clicktag.
The agentic skeptics have the better argument right now. Anthony Katsur, who runs IAB Tech Lab, expects “several false starts” and years of experimentation and alignment across platforms, agencies and publishers. Razorfish called the mood around agentic AI…
Struggling to track SEO results through privacy and consent blind spots? Learn how to use GSC, GA4, and CRM data to explain SEO impact when the full customer journey isn’t visible.
Google says ad tags in server-side Tag Manager will accept full IP addresses while Analytics tags stay redacted. Here's what changes and how to redact.
Salesforce is buying Cresta to bring AI voice agents into customer calls, tying conversations more closely to CRM data and its broader Agentforce push.
Purchase history tells only part of the story. Identity resolution and consumer intelligence help brands understand what matters now.
