Google Analytics Adds App Conversions To Cross-Channel Reports via @sejournal, @MattGSouthern
Google Analytics now supports app conversions in its performance and attribution reports.
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Thursday, October 1, 2026
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Browse the archiveB2B marketing attribution is messy. Can it be fixed?
Tracking B2B revenue shouldn’t feel like chasing moving targets. Integrate's Mehul Nagrani breaks down attribution reality and future of B2B demand gen.
Locality’s Tom Wolfe On Why Top-Down National TV Strategies Fail In Local Markets
Supply path optimization (SPO) has become industry shorthand for aggressive fee-cutting and stripping out intermediaries. But according to Tom Wolfe, Senior Vice President of Programmatic Strategy and Partnerships at Locality, the ad tech industry is…
AMD’s next AI move: an $8.2 billion deal for a company that builds virtual worlds
AMD has agreed to acquire World Labs for $8.2 billion to shape the design of its future hardware, software, and systems.
Instinct lands $1 billion to build an AI assistant that actually runs your errands
Instinct raises $1 billion to expand its AI concierge, though users must still review and approve key details before bookings are finalized.
MMMs Can Tell You If CTV Worked. They Can’t Always Tell You Why
Marketing mix models (MMMs) deserve the attention they are getting. Used well, they can pull brands out of a measurement culture that still gives too much credit to the click, especially in channels where clicking was never the point. That is a healthy shift…
Salesforce buys AI customer research startup Listen Labs
The AI research startup will bring customer interviews, analysis, and simulated customer behavior closer to Salesforce’s CRM and AI agents.