Measurement, attribution and analytics
Today’s edition
Everyone in Ad Land wants to show off their shiny new AI agent. But you can’t do the cool stuff unless you build the data foundation first, says Abbey Klaassan, CEO of independent performance agency Tinuiti, on this week’s episode of AdExchanger Talks. AI…
Google’s multi-source conversions beta lets advertisers connect website tags with backend data from a CRM or order system, using transaction IDs to fill missing user data, update values and reduce measurement gaps.
From account selection and actionable signals to AI-powered workflows, these plays show how ABM teams can make sales alignment an operating discipline.
Client-side turnover is increasing, according to a survey of 13,000 U.S. marketing professionals, and marketers are spending less time in post.
John Kahan explains how Palantir lets clients control their own data destiny, and what differential privacy means as a differentiator.
Google is testing a product carousel design that shows three larger product cards per row instead of the usual four or five.
Doxxed and mislabeled by AI answer engines, Rambo found help from the people in his network