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Wyndham Hotels Technologist Improves AI Software Development
The fastest way to improve AI-built software is defining the user, the task, and what success looks like before generating anything.
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News
4 stories from the past week in News, from Clicktag.
The latest AI-powered martech news and releases
Scott Brinker says AI removes the human friction that used to catch bad decisions, making context an operations problem, not a prompt-writing problem.
AI can find patterns, but marketers must figure out what they mean
The biggest opportunity for AI in marketing could be the questions you haven't thought to ask — and the customer behaviors they reveal.
MarTech Evaluates Martech Stacks To Cut Underutilized Tools
Use structured auditing frameworks to eliminate duplicate software, trim SaaS bloat, and align spending with core business outcomes.