Measurement, attribution and analytics
Today’s edition
Fellow privacy nerds, farewell. After 100 (hopefully) adorkable dispatches, the Data Privacy Roundup is dropping its last mic. This is the final edition, and it’s been a pleasure to ad serve you. But don’t worry. We’ll still be covering privacy on our…
Execs at DPS described how they’re preparing for a post-search era by prioritizing direct audiences, diversified revenue and AI strategies.
Bing is now showing sitelinks on ads within Copilot results, adding more detail and visibility to sponsored ads there.
Google's September spam update may take up to two weeks, Search Console adds image-based search data, reports look at traffic from Search and AI Mode.
AI models are everywhere. The data you feed them isn't. Mallory Gray of Skydeo explains why audience signals, not mention counts, decide who buys.
AI agents are spreading across the GTM stack, but many teams lack the visibility and ownership needed to keep track of what they do.
When you treat LLMs like thinking partners, you end up with vague prompts, hallucinations, and unreliable outputs.