DoorDash Plans To Acquire Instacart In $17 Billion Deal
DoorDash and Instacart are joining forces. Now advertisers want to know what happens to costs, data and measurement.
Edition of Wednesday, November 4, 2026
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OpenAI Says Google Search Volume Is Five Times ChatGPT's
ChatGPT's search-like queries equal about a fifth of Google's volume, its maker says, counting each question that sends it to the web. Traffic data differs.
Analytics & Data
Google Updates Server-Side Tag Manager For Ad Products
Google says ad tags in server-side Tag Manager will accept full IP addresses while Analytics tags stay redacted. Here's what changes and how to redact.
Search Data
Digiday Releases Creator Marketing Index For Brands
As creator marketing becomes a fixture in many brands’ marketing strategies, creators’ roles are shifting and expanding.
Analytics & Data
Salesforce Acquires Cresta For AI Customer Support
Salesforce is buying Cresta to bring AI voice agents into customer calls, tying conversations more closely to CRM data and its broader Agentforce push.
Search Data
Bing Introduces New Search Option In People Also Ask Section
Bing is adding a search link inside expanded People Also Ask questions, allowing users to run a new search for the same question and explore more results beyond the answer provided.
Search Data
Bing Adds New Heading Above Shopping Ads
Bing is testing a new heading above its Shopping ads, in addition to the existing ‘Sponsored’ tag in the corner, making it clearer that the results are paid
