In graphic detail: Six thousand brands later, ChatGPT ads still have a conversion problem
OpenAI has ambitious ad revenue targets, which depend on advertiser demand, measurement and monetisation.
Edition of Thursday, November 5, 2026
10 stories · Updated · Latest edition
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Archive →Search Data
Agencies Measure Wrong Thing For Client Visibility
Measure AI visibility beyond rankings and citations. Use inclusion, framing, and endorsement to show clients what changed and what to do next.
Search Data
Google Expands Universal Commerce Protocol To Canada
Google is expanding UCP-powered direct checkout in AI Mode and the Gemini app to Canadian shoppers, with a Merchant Center integration planned for next year.
Attribution & Measurement
Generac CMO Amanda Teder Discusses Marketing Attribution At Brandweek
Why you should stop treating lead generation like the finish line.
Ad Tech
Agencies Struggle With AI-Generated Advertising Briefs
Agencies and marketers now frequently use AI tools to create media and creative briefs. But the practice could be a canary in the coalmine for AI overuse in advertising.
Search Data
Bing Introduces New AI Mode Layout
Bing is showing a different AI Mode layout, positioning the submitted query towards the right-hand side and displaying a separate References panel with source links. The usual layout places the query on the left.
Search Data
Bing Tests Browse Button On Sponsored Ads
Bing is testing a new ‘Browse’ CTA button on sponsored ads in Copilot results, following the ‘Learn more’ button spotted there recently.
