Measurement, attribution and analytics
Infillion’s acquisition of Foursquare is the latest sign that the ad tech market is reorganizing around companies that can combine data, media execution and measurement within a single platform. The strategic rationale is clear: Foursquare brings a…
Agencies like Goodway Group are incorporating synthetic data stacks into media planning, while clients use the tech for product design and creative strategy.
I have a marketing prediction: “Made entirely by humans” will become a premium signal. As AI tools make it easier than ever to produce more content, the work that exhibits human creativity and originality will become more valuable. I think we’ll start to see…
ChatGPT is showing a shopping question box with type and budget choices and a ‘Find’ button that turns the selections into a new query, similar to a recent Google AI Mode test.
Google AI Mode is now showing offers like ‘Buy 4 get $20 off’ inside Shopping ads, with a popup of details on click, matching what appears in traditional SERP Shopping ads.
Open job listings describe teams that generate and recommend AI content for Discover, plus a design lead to turn it into a proactive concierge experience.
We wanted to see for ourselves how ChatGPT retrieves information—and what that means for AI visibility—so we analyzed 66.6 million free, logged-out GPT-5.6 Luna responses and their 15 million fan-out queries from August and September. Only 14.4% of the 66.6 ……