Nestlé Mexico Had More Scale Than It Knew What To Do With – Until It Unified Its Data
Prior to adopting Treasure AI, Nestlé Mexico had looked at data and targeting on a brand-by-brand basis. Now, its entire portfolio is unified in one system.
Edition of Sunday, October 11, 2026
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Archive →Search Data
AI Overviews Have Spread To Most Big-Brand Searches via @sejournal, @MattGSouthern
Recent tracking data found AI Overviews on most brand-name searches it checked.
Attribution & Measurement
Brand measurement needs a new source of truth
AI makes it possible to combine search, social, ecommerce, and commercial signals for a more continuous view of brand health.
Attribution & Measurement
‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors
The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.
Ad Tech
Jupiter Festival Lined up Splashy Sponsors but Had a Soft Landing In Its First Year
Organizers say 2,231 attendees met their goal but the show felt sparse at times.
Ad Tech
Ticker: Former WH Press Secretary Karoline Leavitt Joins Fox News
Leavitt starts her new role in November.
Ad Tech
As creators increasingly move into Hollywood, deal terms can put their IP at risk
Advertising Week New York explored the business of creator-led programming across entertainment, and the problems arising within it