Google Is Feeding Bad Data To Rival Scrapers; YouTube (Still) Can’t Pick A Side
Google is targeting scrapers; YouTube insists it's not trying to replace traditional TV; and publishers are wary of agentic media buying.
Edition of Tuesday, October 13, 2026
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Google Ads tests AI that suggests campaign goals and ad components
Google Ads is testing an AI feature that suggests campaign goals and ad components from an advertiser’s description, confirmed as an experiment by Google’s Ginny Marvin.
Search Data
Google tests longer AI Overview panel inside Knowledge Panels
Google is testing a ‘Show more’ button that expands AI Overviews inside Knowledge Panels into a longer panel with a search box that redirects to AI Mode.
Ad Tech
Ad Tech Briefing: Zeta goes big as Apple casts a shadow over Advertising Week
Advertising Week New York saw more ad tech M&A, plus, the rise of the "universal buying platform."
Search Data
YouTube To Test Ask YouTube Inside The Shorts Player via @sejournal, @MattGSouthern
YouTube is planning a limited, English-only test of Ask YouTube on select Shorts and says the watch-page feature will soon reach Shorts and live streams.
Audience & TV
Texas A&M and ADWEEK Are Launching a Year-Round Media Platform Together
ADWEEK and Texas A&M have teamed up to launch a year-round media and events partnership called ADWEEK at Texas A&M. The university will become a regular stage for marketing and business leaders, as ADWEEK establishes itself at College Station throughout 2027.
Ad Tech
Matt MacDonald Leaves VCCP for Omnicom’s Merkley+Partners
Filling a role that's been vacant since 2024, MacDonald has the task of reshaping the agency’s creative approach