Nestlé Mexico Had More Scale Than It Knew What To Do With – Until It Unified Its Data
Prior to adopting Treasure AI, Nestlé Mexico had looked at data and targeting on a brand-by-brand basis. Now, its entire portfolio is unified in one system.
Edition of Saturday, October 10, 2026
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Archive →Search Data
Google Explains How To Use HTML Sitemaps For SEO via @sejournal, @martinibuster
Google explains why HTML sitemaps may still be useful even though the XML standard has largely replaced it.
Attribution & Measurement
Brand measurement needs a new source of truth
AI makes it possible to combine search, social, ecommerce, and commercial signals for a more continuous view of brand health.
Attribution & Measurement
‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors
The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.
Ad Tech
Jupiter Festival Lined up Splashy Sponsors but Had a Soft Landing In Its First Year
Organizers say 2,231 attendees met their goal but the show felt sparse at times.
Ad Tech
Ticker: Former WH Press Secretary Karoline Leavitt Joins Fox News
Leavitt starts her new role in November.
Search Data
Google tests new design for ads at bottom of AI Mode responses
Google is testing a new design for ads at the bottom of AI Mode responses, replacing the grey background with a white background and black border.