Nestlé Mexico Had More Scale Than It Knew What To Do With – Until It Unified Its Data
Prior to adopting Treasure AI, Nestlé Mexico had looked at data and targeting on a brand-by-brand basis. Now, its entire portfolio is unified in one system.
Edition of Friday, October 9, 2026
10 stories · Updated · Latest editionLatest
Archive →Attribution & Measurement
‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors
The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.
Search Data
Jetpack 16.3 WordPress Plugin Update Is A Winner via @sejournal, @martinibuster
Jetpack announced the release of version 16.3, a major update that adds three new blocks, expands existing features, improves accessibility and security, and reorganizes settings to bring related controls together in the user interface. Three New Blocks That…
Ad Tech
ADWEEK TV Advantage: The Playbook for Making a Successful NFL Ad
Here's how to make a successful NFL ad, according to data.
Search Data
Google tests larger three-dot menu icon on ads
Google is showing a larger three-dot menu icon on ads in the SERP, though it’s unclear whether this is an intentional test or a display bug.
Search Data
Google tests blue titles for ads at the bottom of AI Mode
Google is testing blue ad titles at the bottom of AI Mode instead of black, a color change that could make the ads feel more like clickable links.
Ad Tech
As creators increasingly move into Hollywood, deal terms can put their IP at risk
Advertising Week New York explored the business of creator-led programming across entertainment, and the problems arising within it