Measurement, attribution and analytics
Today’s edition
Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers: VideoAmp, iSpot, Comscore, Innovid and Samba.
Read the summarySignal loss is forcing a shift to value-exchange collection and native identity resolution to protect pipeline revenue.
The mobile advertising duo’s legal dual exposes a bigger question about who owns the data generated inside mobile ad auctions.
Bing is testing a new tab menu style with a blue underline and magnifying glass icon instead of its usual black text styling.
Google appears to have reduced AI-generated answers in People Also Ask results, based on recent testing across several queries.
Companies like Opella are borrowing from the consumer brand playbook as they pivot around shifting health habits. Can they adapt FMCG marketing without also importing the issues facing that category?
To coincide with ADWEEK’s latest cover story on Starbucks’ CEO Brian Niccol—plus additional features on the coffee chain’s merchandise lines, exclusive interviews with its chief brand officer, and a clear-eyed
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