New WBD Report Makes The Case For Getting The Measurement Basics Right
Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers: VideoAmp, iSpot, Comscore, Innovid and Samba.
Today’s edition
Wednesday, October 7, 2026
Data Shows Which Negative Search Results Can Actually Be Removed via @sejournal, @EraseDotCom
WordPress Releases Canonical MCP Adapter Plugin via @sejournal, @martinibuster
Read the summaryWho Eats The Spending Gap When Agentic Spend Outpaces Proof Of Impact?
Read the summaryLatest news
Browse the archiveHow to Measure AI Search Visibility When Attribution Falls Short
That puts AI ahead of YouTube as a source of signups, and second only to Google. If we’d relied on our referral traffic alone, we’d have badly undersold it. Most AI influence happens out of sight. A buyer can read … Read more ›
Google tests new loading animation for related products and services section
Google 'Find related products and services' section is now loading with an AI Overview-style 'thinking' animation, though clicking it still leads to regular search results.
‘Defensible to the CFO’: Prime Day catalyzes Amazon video and DSP spend growth
Advertisers are wary of discounting away their profit margins, but find it hard to argue against increasing ad spend with e-commerce titan.
Omnicom Media and Rembrand partner to evolve in-content ad placements
The holdco and the ad-tech platform are taking in-content ad insertion to a new level, identifying scenes that can be monetized contextually.
Google AI Mode adds website panels for brand searches
Google is testing a new brand search panel in AI Mode showing title, description, favicon, and sitelinks before the AI-generated answer, which could boost CTR for branded searches.
OpenAI adds visuals to ChatGPT ads
OpenAI is expanding ChatGPT ads with visual formats and better measurement, but bots are already inflating click through numbers.