OpenAI moves to make ChatGPT ads more measurable — and more visual
OpenAI is adding a new format, measurement tools and brand suitability testing as it looks to attract bigger budgets.
Read the summaryMeasurement, attribution and analytics
Today’s edition
OpenAI is adding a new format, measurement tools and brand suitability testing as it looks to attract bigger budgets.
Read the summaryMedia agencies are navigating an increasingly complex advertising landscape — and advertisers are reassessing their media strategies.
Bing sponsored ads are now showing additional images below the ad description, building on earlier tests with large image ads on mobile.
Google's Gary Illyes showed timing ranges for crawling, indexing, site moves, and core update recovery at Search Central Live Deep Dive Europe in Barcelona.
As fan-first marketing spreads, brands are starting to operate more like entertainment and media companies.
The WPP exec said he’s ready to climb a new career mountain.
Connect buyer journeys, marketing influence, and revenue across the B2B sales cycle — beyond campaign-level reporting.
Free daily email
10 stories from Clicktag, picked fresh every morning. Free, no spam, unsubscribe anytime.