OpenAI testing third-party-style tracking in ChatGPT ads
A persistent identifier could improve ChatGPT ad measurement while creating new questions about consent and the personal data behind it.
Today’s edition
Thursday, September 24, 2026
Latest news
Browse the archiveThe latest AI-powered martech news and releases
A new Chrome extension uses AI to identify and hide LinkedIn slop — including the kind written by humans.
PubMatic Jumps On The Show-Level CTV Targeting Bandwagon
Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform.
Everyone Has Joined The Chat; Meanwhile, McDonald’s Joins The Ad Industry
Prompt Partners There’s a well-worn playbook for big media owners entering programmatic. First, they pick one exclusive or preferred platform partner. Think Walmart and The Trade Desk or Netflix and Microsoft Advertising (née AppNexus). Then, they branch out…
58% of ad execs expect agentic buying to hit scale within a year, according to IAB Europe research
Agentic buying is 2026’s year of the mobile.
Google AI Mode carousel now shows a mix of blog and product pages
oogle AI Mode's product carousel appears to be mixing in blog content alongside product listings, a shift from the typical all-product carousel format.
Palantir’s Quiet Takeover of Media’s Data Stack
From newsroom automation to audience monetization, here's what's drawn companies to the intelligence firm.