Measurement, attribution and analytics
Today’s edition
The California legislature has passed the compromise version of SB-690, leaving most of the private right of action provisions of the California Invasion of Privacy Act (CIPA) in place. Thanks to massive lobbying efforts by Big Tech, other states have lost…
Bing is testing a 'Read more' button for organic results, following a similar feature Google rolled out globally this year.
DMexco 2026 media partner Digiday hosted two panels that outlined the challenge of AI at scale and the CMO of the future.
Search Console’s new multimodal filter shows which pages receive traffic from image-based searches, without query data.
Bing is testing an 'AI Mode' tab in its search menu, mirroring Google's own AI Mode tab and suggesting Bing may be exploring similar ways to push users toward AI-powered search.
Block flattening can make weak AI Overview visibility look like a top ranking, so measure visits and conversions to assess search performance.
The brand appointed Gut for creative and Mediaplus to handle media buying.