Search Engine Journal Hosts Webinar On AI Search Content
Search Engine Journal is hosting a webinar to help marketers create more helpful content for AI search. The event will feature practical workflows and tactics for using AI tools.
Original reporting · searchenginejournal.com
Original: “Create More Helpful Content For AI Search With 9 Practical Workflows [Webinar] via @sejournal, @hethr_campbell”
Read “Create More Helpful Content For AI Search With 9 Practical Workflows [Webinar] via…” at Search Engine Journal →![Create More Helpful Content For AI Search With 9 Practical Workflows [Webinar] via @sejournal, @hethr_campbell](https://cdn.searchenginejournal.com/wp-content/uploads/2026/11/callrail-ai-content-workflow-automation-announcement-sej.png)
How this was written. Clicktag wrote this article with a language model from Search Engine Journal’s reporting (model: @cf/meta/llama-3.3-70b-instruct-fp8-fast); it describes that reporting rather than adding to it. The original, linked above, is the full story.
Key points from Search Engine Journal’s report
- Marketers can use AI to streamline content creation and publication, making it more efficient and effective.
- Analyzing customer insights is crucial for creating helpful content that addresses the needs and concerns of the audience.
- Automating manual publishing tasks using AI workflow automation can help marketers reduce time and effort spent on repetitive tasks.
Marketers often struggle to create content that effectively answers their audience's questions, according to Search Engine Journal. To address this challenge, the publication is hosting a webinar on November 18, 2026, at 2 PM ET. The event will focus on using AI to streamline content creation and publication.
The webinar will feature two experienced marketers, Ryann Hogan and Jay Schwedelson, who will share their expertise on leveraging marketing data and AI tools. They will provide attendees with practical tips and strategies for creating helpful content that resonates with their audience. Search Engine Journal reported that the event will be high-energy and feature real examples and tactics that can be implemented immediately.
To create effective content, marketers need to understand their audience's needs and concerns. This can be achieved by analyzing customer insights and using them to guide AI content optimization. By doing so, marketers can create content that addresses the problems and questions of their audience, making it more relevant and helpful.
The webinar will also cover the topic of automating manual publishing tasks using AI workflow automation. This can help marketers reduce the time and effort spent on repetitive tasks, freeing up more resources for strategic and creative work. According to Search Engine Journal, attendees will learn how to map out repeatable tasks and use reusable AI skills and connectors to automate them.
In addition to automating publishing tasks, the webinar will also discuss how to assess key pages for AI citation readiness. This involves evaluating content to determine its suitability for AI citation, rather than relying solely on technical fixes. By doing so, marketers can improve the visibility and credibility of their content in AI search results.
The webinar is designed to provide attendees with practical and actionable tips that can be implemented immediately. Search Engine Journal will send a recording of the event to all registrants, even if they are unable to attend live. This will ensure that marketers can access the valuable information and insights shared during the webinar, regardless of their schedule.
Questions and answers
What is the topic of the Search Engine Journal webinar?
The webinar will focus on creating more helpful content for AI search using practical workflows and tactics.
Who will be speaking at the webinar?
The webinar will feature Ryann Hogan and Jay Schwedelson, two experienced marketers who will share their expertise on leveraging marketing data and AI tools.
Will attendees receive a recording of the webinar if they are unable to attend live?
Yes, Search Engine Journal will send a recording of the event to all registrants, even if they are unable to attend live.
