Measurement, attribution and analytics
Today, with the help of Similarweb‘s excellent research team, we’re publishing some new data analyzing where and how much traffic to the open web has evolved from 2021 to 2026. This quest started on a theory I had that the top few websites, dominated by the…
PubMatic anticipates a rise in agentic buying; why an AI assistant shouldn't make your decisions for you; and the AI ads that are using celebrity likenesses.
Stable work rewards exact numbers. Campaigns, customer journeys, and forecasting often don’t.
Q4 credits may bring advertisers to Reddit, but concerns about measurement and its ad capabilities make it harder to secure year-round spend.
IAB Tech Lab’s Rowena Lam joined the Digiday Podcast to break down how Trusted Server works and address questions about the user privacy implications of ad tech’s server-side shift.
ChatGPT is showing a daily product price monitoring prompt for some shopping queries, allowing users to create a task and run it on demand.
Bing is testing a two-row product carousel ad in its Shopping tab with a button at the bottom, a format that could not be replicated in other browsers.
