Measurement, attribution and analytics
Compliance pressure is real, but privacy controls can power better personalization. At the November MarTech Conference, we discussed turning opt-ins into your best first-party data asset.
Bing is displaying a Diwali-themed festive decoration over its search results, featuring a colourful diya surrounded by a circular pattern of golden lights.
The fastest way to improve AI-built software is defining the user, the task, and what success looks like before generating anything.
We gave several free YouTube tools the same GA4 topic. They produced useful ideas, but also invented promises, broadened the subject and, in one case, displayed a high score beside a claim we had not made.
Agentic media buying is the No. 1 topic du jour in ad tech discussion circles. But how does agentic buying even work when it comes to buying TV and streaming ads? And how does that workflow differ from programmatic? The startup Swivel aims to address those…
OpenAI has ambitious ad revenue targets, which depend on advertiser demand, measurement and monetisation.
Amazon’s shopping agent now takes orders by text message and the thread where those orders get placed will carry ads.
