Tony Uphoff Tests AI Search Engines To Identify Measurement Gap
Measure whether AI recommends your brand to buyers, fix outdated sources, and turn shortlist visibility into customer relationships your CFO can value.
Edition of Saturday, October 31, 2026
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Meta Faces $25 Billion Privacy Fine In New Mexico
Last week, a district court judge in New Mexico ordered Meta to pay $25 billion for misleading Facebook users about how it handled their data. It’s an eye-popping number, not only the largest fine ever levied against Meta, but also the largest ever levied…
Search Data
Google Launches AI Mode For Festive Gift Shopping
Google’s new homepage pop-up invites users to try AI Mode for festive gift ideas, product recommendations, visual shopping results, and price comparisons.
Ad Tech
Advertisers Must Focus On Creative Diversity
20 ads may all test the same idea. Better performance comes from changing the variables that give the algorithm something new to learn.
Privacy & Consent
MS NOW Hires Paula Reid As Chief White House Reporter
The fight for White House access continues with CNN, MS NOW, and Politico amending their initial lawsuit.
Ad Tech
Zocdoc Opens Its Platform to AI Agents
The app that connects users to healthcare providers will allow AI agents to access its database
Analytics & Data
Microsoft Enhances Ads Tracking With Conversions API
Microsoft opens its direct sales-data connection, with duplicate counting and consent settings to check.
