AdExchanger Reports Streaming Services Haunted By Ghost Audiences
CTV upfront spend surpassed linear for the first time this year. And yet the industry continues to value audiences using metrics built for a bygone era.
Edition of Friday, October 30, 2026
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Agencies Reimagine Staffing Amid Growing AI Tension
AI agents are becoming common among agencies, but most companies haven't grasped their potential to reshape teams.
Ad Tech
Brands Line Up For NYC Marathon's 50th Anniversary
The brands showing up at the annual race represent a more diverse cross-section of retail than ever before.
Analytics & Data
OpenAI Rewrites AI Rules For User Preference
OpenAI loosens style rules and expands guidance on remembering preferences and acting on your behalf.
Search Data
Ahrefs Blog Tracks Stability Of AI Citations
Key takeaways: Treat citation volatility as normal. It seems to be a built-in trait of AI answers, and it may change significantly with model updates. So, aim to appear more often over time, not to hold every citation without interruption. … Read more ›
Search Data
Researchers Find Cited Pages Answer Questions More Directly
Pages cited by AI often answered a question in their first lines, though the gap was smaller against pages AI pulled up but didn’t cite.
Analytics & Data
Sydney Sweeney Campaigns May Not Last For Brands
Novig recently doubled down on its Sweeney campaign after a strong start. But for American Eagle, her early boost faded, and Dr. Squatch’s direct sales didn’t show a lasting lift either.
