Measurement, attribution and analytics
VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI. The company is also making strategic hires and promoting from within.
Anthropic and OpenAI are reporting revenues that may or may not be supported by the facts. Here's why that matters to marketers.
Bing is testing a gift icon on its Shopping tab, a small visual change that leaves the tab’s behavior unchanged.
ChatGPT is showing a CTA button with a dotted underline and arrow inside its ads, a change that could help advertisers drive more clicks.
When people hear “automated content creation”, I imagine they picture something like this: Enter a keyword, click a button, and poof! An article is made. From there, they’ll generate 500 articles before the day ends and publish all of them. … Read more ›
A visit doesn't prove intent, and a conversion doesn't tell the whole story. Learn how to assess your website's contribution to business outcomes.
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