Why website analytics tell an incomplete story of buyer decisions
A visit doesn't prove intent, and a conversion doesn't tell the whole story. Learn how to assess your website's contribution to business outcomes.
Edition of Thursday, October 15, 2026
10 stories · Updated · Latest editionLatest
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Making the case for purchase and intent data in programmatic
Kristi Argilyan, evp and Chief Commercial Officer, The Trade Desk Every CMO is dealing with the same squeeze. Finance is going through budgets line by line and wants proof. Meanwhile, the data that’s supposed to back up that spend is more fragmented than it’s…
Search Data
Brands turn to content series and Jimi Hendrix to improve AI search performance
Guitar brand Fender and amp-maker Marshall both recently launched content series aimed, in part, at improving their visibility in AI search answers. It’s part of a greater pattern.
Search Data
Brave Search really wants you to ditch Chrome for Brave Browser
Brave Search wants Chrome users to switch to Brave Browser. A large pop-up on its search results page promotes the browser as a more private way to browse the web.
Analytics & Data
The benefits of server-side tracking — and what it takes to get them
Moving tracking to your server puts you in charge of what vendors receive. But protecting customer data takes more than a technical change.
Search Data
Google Launches A Video Series For Odd Technical SEO Questions via @sejournal, @MattGSouthern
Google's new Search Central video series tackles unusual technical SEO questions, starting with emoji, non-English characters, and keywords in your URLs.
Ad Tech
The 2026 Halloween Ads Worth Screaming About
e.l.f., Pringles, Twix, Reese’s, and more are behind Halloween’s most notable ads.