Google Emphasizes Technical SEO For AI Search Success
Google's John Mueller cautioned against relying on short-term AI SEO tactics and explained why traditional technical SEO remains relevant.
Edition of Monday, November 2, 2026
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People Inc. Builds Custom APIs For AI Agents
People Inc. is moving toward custom APIs for AI systems, Forbes has adopted Markdown for agents, while the FT, Daily Mail are considering how agents could reach content for subscribers.
Ad Tech
SiriusXM Signs Giggly Squad In Major Podcast Deal
The Giggly Squad deal shows podcasts have turned another corner. Video, short-form, IRL shows...where does the podcast go from here?
Ad Tech
Politicians Spend Record Amounts On Ads
Political advertisers have spent a record $11.4 billion this midterm cycle, and CTV, now nearly double cable, took more than half of the new money.
Ad Tech
Svedka Hands Its Next Super Bowl Ad to the Public After Polarizing AI Debut
Svedka is returning to the Super Bowl with a contest led by Andy Cohen, offering fans $500,000 to create the ad
Search Data
Google, Microsoft, And OpenAI Plan To Honor Shared AI Training Opt-Out
A shared robots.txt line could let sites opt out of AI training with several providers at once, but companies involved are handling it differently.
Attribution & Measurement
Marketers Must Test Incrementality Before Peak Spending
Waiting until Cyber Week is too late. Run holdouts early enough to see which channels create lift, then move budget before the expensive days arrive.
