Netflix Introduces Conversion Pixel And Expands API
Conversion data feeds measurement and targeting, while programmatic audience access has a separate timetable.
Edition of Thursday, October 22, 2026
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Zeta Global Acquires Two Companies In Two Days
Zeta Global has made 19 acquisitions in as many years. But, according to CEO and Founder David Steinberg, it turns down more deals than it closes. “We’ll look at, I don’t know, 100-plus deals to do just one,” Steinberg said the week after announcing Zeta’s…
Analytics & Data
Webflow Launches Campaigns Tool For Building Landing Pages
The standalone product connects campaign briefs, landing pages and ads with forms and sales reporting.
Ad Tech
Walmart Connect Directly Pitches Brands Ahead Of Holiday Season
Walmart Connect is using lift studies to prove ad performance directly to brands ahead of the holidays, signaling a tighter race with Amazon.
Ad Tech
CNN International Develops Agentic Ad Market Infrastructure
CNN International is still chasing its first agent-sold dollar by Q1.
Search Data
Ahrefs Blog Reports On Headless Content Marketing Strategy
Today, your content pages are grist for the AI mill, their contents scraped from the page, blended together with competing pages, and shown to the user—if you’re lucky—in a context and format controlled entirely by a third party. Forgotten is … Read more ›
Attribution & Measurement
Ahrefs Blog Explains AI Share Of Voice Calculation
Sigh. Yet another metric marketers have to be raked over the coals for. Jokes aside, AI share of voice can be useful. It tells you how visible your brand is in AI responses compared with your competitors. But the number … Read more ›
