Marketers Gain Confidence With Incrementality Testing
Cutting spend feels risky. Keeping an unprofitable tactic often feels safe. Better evidence helps you challenge that imbalance.
Edition of Monday, October 19, 2026
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MarTech Evaluates Composable Versus Packaged CDP Options
Evaluating data warehouse readiness, engineering capacity, and real-time execution speeds determines optimal CDP architecture.
Search Data
Meta Updates Crawl Clause In Commercial Terms
Meta removed training from the crawling clause in its upcoming Commercial Terms. The permission to crawl sites tied to business users is still in place.
Analytics & Data
Minerva CEO Jackson Engles Discusses AI Startup
Jackson Engles, CEO of Minerva, is a realist. He knows that the data his AI startup is built on probably won’t be a competitive edge for more than a couple of years. “Yes, sure, we have data that can help create better outcomes,” Engles told AdExchanger. “But…
Search Data
Semrush Reports Google Providing Inaccurate Results To Rank Trackers
Google is serving swapped results to scrapers. Semrush, AccuRanker and Nozzle explain what it does to ranking data.
Search Data
SEO Templates, Guides and Checklists to Streamline Your Strategy
Key Takeaways Tired of spending tons of time building SEO spreadsheets, sorting data, and double-checking each step? I’ve put together 19 SEO templates to make your life easier. From tracking organic traffic to writing the perfect blog post, these resources…
Search Data
Google Updates Gemini With Optional Search Feature
A new option lets users choose, prompt by prompt, whether Gemini searches the web.
