Measurement, attribution and analytics
Today’s edition
Editor’s note: After this column published, AdExchanger reported that Apple’s WebKit blocklist has expanded well beyond the initial handful of companies — potentially to hundreds of ad tech, martech and data vendors. Read more. When Apple’s…
Read the summaryLive sessions and replays for earning citations, updating content and making sense of AI search reports, with a practical reason to choose each one.
8 events to consider when you need to understand how brands get cited, recommended and chosen in AI search. The differences are in the programmes, access and work you can bring back to your team.
AI is changing search, but some of the loudest claims about traffic, content, measurement, and SEO jobs don’t hold up when you check the numbers.
Publishers are pushing for AI transparency with a new SPUR standard to track how AI tools use content, and inviting frontier AI labs to help.
Connect buyer journeys, marketing influence, and revenue across the B2B sales cycle — beyond campaign-level reporting.
Gemini's new UTM parameters give site owners clearer attribution for traffic coming from Google's AI platform.
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