NBC Nightly News Sees Gains In Total Viewers And Demo

NBC Nightly News experienced a notable increase in viewership for the week of October 12, with gains in both total viewers and the Adults 25-54 demographic. This makes it the only newscast to see such growth. The program's performance is a significant achievement, especially considering it has had over 1 million demo viewers for 10 out of the last 11 weeks.

ABC World News Tonight with David Muir, on the other hand, saw a decline in the demo, despite being the most-watched evening newscast in terms of total viewers. The newscast averaged 8.356 million total viewers, a 2% increase from the previous week, but its demo viewers decreased by 1%. In comparison to the same week last year, ABC World News Tonight saw significant growth, with a 12% increase in total viewers and an 18% increase in demo viewers.

NBC Nightly News averaged 6.642 million total viewers and 1.018 million demo viewers for the week, making it the second-most watched newscast in both categories. Its growth in total viewers and demo viewers was 2% and 1%, respectively, compared to the previous week. When compared to the same week last year, NBC Nightly News saw a 20% increase in total viewers and a 32% increase in demo viewers, making it a notable performer.

CBS Evening News had 4.219 million total viewers and 655,000 demo viewers for the week, with its total viewers remaining flat compared to the previous week. However, the newscast saw a 7% increase in demo viewers. Compared to the same week last year, CBS Evening News experienced a 14% increase in total viewers and a 28% increase in demo viewers.

The ratings for the week of October 12 were based on four days of broadcasts, from Monday to Thursday, as the Friday broadcasts were retitled and excluded from the weekly and season averages. The data was collected using a big data and panel system, providing insight into the viewership of the evening newscasts.

The performance of the evening newscasts is significant, as it reflects the changing viewing habits of audiences and the competitiveness of the news market. The gains and losses of each newscast provide valuable information for networks and advertisers, helping them to understand the landscape of the industry. This article is based on reporting by Adweek.