Google Requires Passkeys For Merchant Center Actions
Google Merchant Center will require passkeys for select actions starting October 29, affecting account management. This change aims to enhance security for sensitive account actions.
Original reporting · searchenginewatch.com
Original: “Google Merchant Center will require passkeys for select actions starting October 29”
Read “Google Merchant Center will require passkeys for select actions starting October 29” at Search Engine Watch →
How this was written. Clicktag wrote this article with a language model from Search Engine Watch’s reporting (model: @cf/meta/llama-3.3-70b-instruct-fp8-fast); it describes that reporting rather than adding to it. The original, linked above, is the full story.
Key points from Search Engine Watch’s report
- Google will require passkeys for select actions in Merchant Center starting October 29, 2026
- Account owners who already use a passkey for another Google service will not need to create a new one
- Setting up a passkey before the deadline is crucial to avoid disruptions to account management
Google has notified Merchant Center account owners that passkeys will be required for certain actions, according to Search Engine Watch. This new requirement is set to take effect as soon as October 29, 2026. The email notification from Google encourages account owners to set up their passkeys to avoid any disruptions. The passkey requirement is part of Google's effort to enhance security for its users.
Google Merchant Center account owners will need to use passkeys for sensitive actions such as adding users and assigning permissions. However, the regular sign-in process will remain unchanged. This means that account owners will still be able to access their accounts as they normally do, but will need to use a passkey for specific actions that require extra security.
The passkey requirement applies only to certain actions within the Merchant Center account, and not to the sign-in process itself. Account owners who have already set up a Google passkey for another service, such as Google Ads, will not need to create a new one. Their existing passkey will automatically apply to their Merchant Center account, making the transition smoother.
Google's decision to require passkeys for select actions in Merchant Center is likely aimed at improving the security of its users' accounts. By adding an extra layer of protection for sensitive actions, Google can help prevent unauthorized access and protect its users' data. This change may also help to reduce the risk of account takeovers and other security threats.
Account owners are advised to set up their passkeys before the deadline to avoid any disruptions to their account management. If they do not set up a passkey, they may be blocked from managing users and permissions, which could impact their business operations. By setting up a passkey, account owners can ensure that they can continue to manage their accounts without any issues.
Search Engine Watch reported that the new passkey requirement is part of Google's ongoing efforts to enhance security for its users. The company has been working to improve the security of its services, and the introduction of passkeys for Merchant Center is a significant step in this direction. As Google continues to evolve its security measures, users can expect to see more changes aimed at protecting their accounts and data.
The introduction of passkeys for Merchant Center actions is a significant development for Google users. As the company continues to roll out new security measures, users can expect to see more changes aimed at protecting their accounts and data. By staying ahead of the curve and setting up passkeys, account owners can help ensure the security of their accounts and data.
Questions and answers
What actions will require a passkey in Google Merchant Center?
Passkeys will be required for sensitive actions such as adding users and assigning permissions.
Will the regular sign-in process change?
No, the regular sign-in process will remain unchanged, and passkeys will only be required for specific actions.
Do account owners need to create a new passkey if they already have one for another Google service?
No, if an account owner already has a Google passkey for another service, it will automatically apply to their Merchant Center account.
